Hi! I'm Paula
I turn complex products into interfaces people actually understand.
Product designer and Framer developer working across Healthcare, B2B SaaS and Ecommerce.
Featured work
What I do
I work end to end, from the research and the business case through to the interface, the system underneath it and often the build itself, usually alongside a small team.
Product design
Web and mobile apps with complex logic made simple.
Design Systems
Component systems that hold up as the product grows.
Web design
Conversion-driven websites that amplify the brand.
Framer development
Framer builds that stay faithful to the design and easy to edit.
E-commerce design
Shopping experiences designed to attract, guide and convert.
My approach
What I care about is the thinking behind the work, not just how it looks when it launches, and that shapes how I run every project.
