PartSpace is a German B2B startup whose procurement software connects 2D and 3D engineering data with purchasing and supplier data, and its website had to explain that product to buyers, engineers and executives while also handling lead generation, investor visibility and hiring.
The content was dense and technical and had to communicate compliance, since the product handles sensitive engineering data, and with a logo as the only brand asset and no access to end users, everything had to be designed and built in four months.
Scope
As the only designer on the team, I owned the research, UX, UI, design system and handoff, and turned the customer journey into a six-stage conversion funnel, with pages by role and industry so each visitor could find their use case and an ROI calculator to assess the value before talking to sales.
Starting from the logo, I extended its colours into a full UI palette, designed Rive animations of the product for two hero sections and briefed the graphic designer on around 15 isometric illustrations, while the design system was built from scratch as editable Storyblok blocks.
Choices
The main decision was how much the client could change on their own, so the components let them edit content and build new sections from existing blocks, with what is editable and what stays fixed defined in advance so the design and its accessibility hold up after their changes. Since the developer imported the Figma components into code with Claude Code, every token and state also had to be named and defined consistently.
To fit four months, clarity came before full technical depth, motion stayed limited to targeted Rive animations, and scheduling and lead generation used third-party tools, accepting less visual control for a faster build.
Outcome
The site launched after four months of design and development and is still live with the original design, with small additions made later by the client.
The client approved the design with minimal rounds of feedback and later reported better-quality leads, although without access to analytics the improvement cannot be attributed to the website alone.
