Zalando and ADAN Impact partnered to run an accelerator programme for Black-owned fashion brands, and the programme already had a website with a brand direction and a creative language established by the team.
Six brands had been selected for the programme and each one needed its own space on the site, which meant doing justice to six very different brands, each with its own founder story, without breaking a visual system that had already been carefully built.
Scope
At Yumeda Studio I extended the existing site in about a month, focusing on visual design, UI and interaction design, with a showcase section on the homepage and a page for each of the six brands.
Each brand page brings together the founder's story, the brand identity and editorial photography, following the creative direction the site already had.
Choices
The main decision was a common template for all the brand pages, which kept the six coherent within the system while letting each one stand out through its own story and imagery.
The template put the weight on interactivity and movement, because the site had to live up to Zalando and feel as dynamic as the brands it was presenting.
Outcome
The homepage showcase and the six brand pages were delivered in about a month and went live on the accelerator's site.
The extension fitted into the existing site without breaking it, so the programme could present each brand as distinct while the experience stayed consistent.
